Shelby Reno is owner of CKO Kickboxing Grand Rapids, one of the nation's fastest-growing fitness franchises and the first studio in the Midwest. Reno brings with her a combination of fitness instruction, academic degrees, community leadership, and corporate management to her new venture. She has been a group fitness instructor since 1997 and holds fitness certifications from CKO Kickboxing, Spinning/Mad Dogg Athletics, Cooper Institute, Tabata Bootcamp, and MOSSA Group Ride and Group Core. Her formal academic degrees include a Master of Business Administration from Lawrence Technological University, a graduate degree in banking from University of Wisconsin-Madison, and a Bachelor of Arts from Boise State University. Professional certifications include a Real Estate Salesperson license issued by the State of Michigan and a Certified Marketing Director designation from the International Council of Shopping Centers.
Reno spent nine years as a group exercise instructor at MVP and taught for many brands including Champion Fitness, Pen Club, YMCA, Gold's Gym, Grand Traverse Athletic Club, Fzique, and Jazzercise. Reno has 20 years' experience in client-side marketing management with companies that include General Growth Properties, Huntington Bank, Independent Bank and Two Men And A Truck International. She currently works in commercial real estate at X Ventures, a Grand Rapids-based brokerage and consulting firm. She is a marketing instructor for MSU's Perry School of Banking, leading the curriculum for second-year participants. Current community leadership roles include a seat on the board of directors at the Cascade Community Foundation and committee member of major events for the Grand Rapids Public Museum. In her free time, she enjoys racing mountain bikes, weightlifting, raising two daughters and attending live music shows. A native of the Pacific Northwest, she has lived in Grand Rapids since 2004.